But Oppo and Vivo have had limited impact beyond their domestic markets and Lenovo’s share now trails its compatriots and ZTE has even been banned from purchasing components and services from US firms. Several Chinese manufacturers have risen from obscurity in recent years, seizing huge market share in their homeland thanks to aggressive pricing and low customer loyalty. It’s a major milestone for Xiaomi, which has seen sales of its smartphones rise by an astonishing 129 per cent to 29.3 million units in the most recent quarter – a market share of eight per cent.īeyond China, Xiaomi has been successful in targeting other Asian nations, but to continue this rate of growth it needs to look even further, especially with the company’s flotation taking place in the background.
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